infrastructure itself (for example, the duration of a page visit).

• "Website" refers to our website accessible at https://www.ateen.co.in
• "You" means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

We, Ateen Nutrients, are data fiduciaries under the present policy. As we collect and use your data and are responsible for protecting your rights concerning your Personal Data as per the applicable Personal Data Protection Law. For certain Data Processing, we hire third-party service providers and as such these third-party service providers act as data processors. As such, these third-party service providers are bound by the present Privacy Policy, but we shall not be held responsible and/or liable for any breaches thereof.

We collect information to serve you better and provide you with a more personalised experience every time you associate with us. The information collected differs as per your use of our services, for instance, if you are merely browsing the site you are creating an account or you are registered as a Business Associate or Customer etc. We collect your data in several ways and the same is processed as per the legal framework as per the applicable statute/s (with or without your consent).

We may collect the following information among others:

• Contact information such as name, address, contact details including telephone number, email id, birth date, Usage Data, Cookies etc.
• If you are creating an account then we maintain a record of all the information requested from you including the documents uploaded by you.
• In case of a payment made on our site for the purchase of our products or services, we don't keep your financial data as we use third-party industry leaders to process our payments and as such, we don't record any data other than the transaction details for our records.
• We also obtain your shopping history, orders placed, account number, and browsing history on our website.
• We at our discretion may record any calls made to us irrespective of them being complaints/queries/ feedback/ appreciation etc. All such data may be used to solve the query, implement your suggestions, contact you or predict market trends, strategies etc. all such conversations may also be recorded to provide quality and training to our teams.
• We may publish our promotional offers, surveys, contests etc. wherever it is legally permitted to be held, and in any such event we may ask for any information as depicted in any such event and your entry into any such event is your consent to us to process the data provided to us for our business activities.
• Subscribers to our promotional offers and others via electronic delivery.
• Any content/information submitted to us. by you In addition to the above-mentioned information, we might as well consult marketing or demographic third-party firms to gather personal information to improve our services and marketing efforts.

It is data which is automatically collected while you interact with or usage of our website and the services offered therein. The data may include the accessing device's Internet Protocol Address (I.P. address), browser type, specific pages/ products/ services visited, duration of such visits, Device IDs, and other unique identifiers etc. Additionally, we may also store information sent by your browser.

This information is mostly automated with the help of cookies, web server logs and other similar technologies. A "cookie" is a text file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's web browser or to store information or settings in the browser. A "web beacon," also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.

The information we obtain in this manner may include your device IP address, other identifiers associated with your devices, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of Site visits. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products, services and Sites; (3) tailor our products, services and Sites around your preferences; (4) measure the usability of our products, services and Sites and the effectiveness of our communications; and (5) otherwise manage and enhance our products, services and Sites.

Your web browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device. To the extent required by applicable law, we will obtain your consent before using cookies or similar tools.

We may process your personal information for purposes necessary for the performance of a contract with you, for example for the processing or fulfilment of the provision of its services, and to comply with its legal obligations.

We may process your personal information for its legitimate interests. This includes processing for business creation, development, management, and statistical and research purposes, which will include analysis and tracking of transactions. You have the right to object to this processing where we rely on a legitimate interest.

We may process your personal information for certain additional purposes with your consent, and in these limited circumstances where your consent is required for the processing of your personal information then we will obtain your separate consent at that time and you will also have the right to withdraw your consent to the processing for these specific purposes (see 'Right to Withdraw Consent' section below).

Please note that we may process your personal information for more than one lawful ground depending on the specific purpose for which it is using your data.

All personal information collected is processed in compliance with relevant Data Protection Legislation.

When processing your personal information, the purposes for which and the lawful bases upon which your personal information is processed include the following, to the extent that they apply to you:

• to perform customer services to fulfil our contractual obligations toward you, and based on its legitimate interests, or your legitimate interests, to provide the best customer service we can;
• to support our business processes including information technology, electronic communications and electronic documents storage, management and transmissions, to fulfil its contractual obligations toward you, or, if not applicable, based on its legitimate interests to provide the best customer service it can, to support its business operations, administration, IT services, and network security, and to prevent fraud;
• to safeguard your personal information and our IT system with appropriate security, based on your and our legitimate interest in such security;
• to exchange information, conduct due diligence, and answer your initial questions, to take steps required to enter into a contract with you, or for our legitimate interests, to protect our legal rights and a third party's rights, or, if not applicable, on the basis of your consent;
• to keep you up-to-date with news that may be of interest to you, on the basis of your consent;
• to present our websites and online content in the best possible way for you and on your computer, on the basis of its legitimate interests to keep its websites updated and relevant, to develop our outreach and business operations, and to develop marketing strategy;
• for business transactions such as a merger, acquisition by another company, or sale of all or a portion of our assets on the basis of our legitimate interests to sell or expand our business operations; and/or
• to comply with legal and regulatory requirements applicable to us.

Where the processing of your personal information is based on your consent only, you have the right to withdraw this consent at any time. We will then erase your personal information or otherwise put it beyond use and will stop processing it or make the same anonymise and continue processing the same without your consent.

If you fail to provide certain information when requested, we may be unable to perform a contract entered into with you or may be prevented from complying with our legal obligations and for such we cannot be held liable.

We will only use your personal information for the purposes for which it collected it, pursuant to this Privacy Notice, unless it reasonably considers it needs to use it for another reason, and the reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and will explain the legal basis which allows it to do so.

You may receive marketing communications from us, if you have given your consent, and where you have not opted out of receiving marketing communications. You can ask us to stop sending you marketing messages at any time by following the unsubscribe links on any marketing message sent to you or by emailing cs@ateen.co.in at any time. However, by doing so you will miss out on all amazing offers and ournew products.

We only keep your personal data for as long as we need it for the purpose for which we hold your personal data to meet your needs and three years thereafter as required under law of limitation. To determine the appropriate data retention period of your data, We will consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which your personal information is processed, whether those purposes can be achieved through other means, and the applicable legal requirements. The following provides the extent of retention subject to other use by us as deemed necessary:

• Where you purchase products and services, we keep your personal data for the duration of our contractual relationship;
• Where you contact us for an enquiry, we keep your personal data for the duration needed for the processing of your enquiry;
• Where you create an account, we keep your personal data until you require us to delete it.
• Where you have consented to direct marketing, we keep your personal data until you unsubscribe
• Where cookies are placed on your computer, we keep them for as long as necessary to achieve their purposes (e.g., for the duration of a session for shopping cart cookies or session ID cookies) and for a period defined in accordance with local regulations and guidance.

We may retain some personal data to comply with our legal or regulatory obligations, as well as to allow us to manage our rights (for example to assert our claims in courts) or for statistical or historical purposes. When we no longer need to use your personal data, it is removed from our systems and records or anonymized so that you can no longer be identified from it.

To provide its products and services and effectively run its business, we need to transfer and share your personal

information. Transfer and sharing of personal information may occur only with your explicit consent which you hereby grant by your continued usage of the website and its services.

Your personal information may be transferred to any of the following categories of recipients:

• Third party service providers;
• other vendors, suppliers or other third parties used by Us in connection with the provision of its products and services including administrative, payment processing, IT, marketing, printing, shipping, fulfilment, web tools, fraud prevention, services as required to obtain the services needed to operate its business or to provide products and services to customers;
• Franchise
• Third-party analycs services
• professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services and
• public authorities if required to do so by law or legal process, in response to a request from government authorities, or if we believe that disclosure is necessary to prevent personal harm or financial loss.

All third-party service providers are required to take appropriate security measures to protect your personal information and are not allowed to use your personal information for their own purposes. We only permit them to process your personal information for specified purposes and in accordance with its instructions.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

We reserve the right to transfer your personal information in the event of a sale or transfer of all or a portion of its business or assets. Should such a sale or transfer occur, the transferee will be required to use your personal information in a manner consistent with this Privacy Notice and the applicable legal framework.

The Sites may provide links to other online services for your convenience and information, and may include thirdparty features such as apps, tools, payment services, widgets and plug-ins (e.g., Facebook, Twitter, Instagram, YouTube and Pinterest buttons). These online services and third-party features may operate independently from us.

The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, and thus, we are not responsible for these third parties' information practices.

We place great importance on the security of all personal information of our customers and other data subjects. We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered, or disclosed.

In addition, access to your personal information is limited by Us to those persons who have a business to need to know. They will only process your personal information under our instructions, and they are subject to a duty of confidentiality.

We have in place procedures to deal with any suspected data security breach and will notify you and the Data Protection Officer of India in the event of a suspected breach where it is legally required to do so.

Thus, the importance of securing Your Personal Data cannot be reiterated but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, we cannot guarantee its absolute security.

Depending on the facts and circumstances related to the personal information collected or obtained about you – including, for example, the nature of the information processed or where you are located or reside – you may have rights regarding the personal information held about you under relevant Data Protection Legislation. These may include the right to request information about, or access to, the personal information held, and rights to complain about how your personal information is handled. We are committed to honouring your legal rights whilst ensuring that such rights are exercised in accordance with our legal and ethical obligations. As such, we offer certain rights as following to you in connection with your personal information limited to our own legal rights and obligations:

You may confirmation from the data fiduciary whether the data is processing or has been processed and request whether We holds personal information about you and request a record or a description of your personal information including information about the identity of all third parties, or categories of third parties, who have, or have had access to the information under the relevant Personal Data Protection Bill.

You may request the correction or deletion of your personal information where it is inaccurate, irrelevant, excessive, out of date, incomplete, misleading or obtained unlawfully You may also request the destruction or deletion of a record of personal information that We are no longer authorised to retain.

You have a right to object on reasonable grounds to the processing of your personal information where the processing is carried out in order to protect our legitimate interests or your legitimate interests, unless the law provides for such processing.

For more information on the full extent of your rights please contact We by mail or e-mail at the addresses indicated herein with a brief explanation of your request.

In the limited circumstances where you may have provided your consent to the collection, processing, and transfer of your personal information for a specific purpose – for example, in relation to direct marketing you have indicated you would like to receive from Us – you have the right to withdraw your consent for that specific processing.

You can exercise this option at any time by contacting Us either by post or email. Once We have received notification that you have withdrawn your consent, We will no longer process your information for the purpose or purposes you originally agreed to, unless We have another legitimate basis for doing so in law.

If you would like to unsubscribe from any electronic marketing communication you can also click on the 'unsubscribe' button at the bottom of the relevant communication. It may take up to 10 days for this to take place.

You have the right to obtain your data in structured, commonly used and computer-readable form when the data is processed via automated means.

We strive to resolve any query or concern you raise about Our use of your personal information. However, if you believe that your personal information is not being lawfully processed by Us under applicable Data Protection Legislation, you may complain with the Data Protection Officer of India, using the contact details listed below:

For mailing address is as follows: - cs@ateen.co.in

To contact us over mail, kindly mail us to at: - Ateen Nutrients Private Limited, 137, 3rd Floor, Feroze Gandhi Market, Ludhiana Punjab- 141001 India

You can also use the contact information mentioned above to send your feedback, queries and suggestions about this Privacy Policy.

The Sites are designed for a general audience service and are not directed to children. We do not knowingly collect or solicit personally identifiable information from children under the age of 18 or the age of maturity as per the applicable law. If we learn that we have collected personal information from a child under the age of 18, we will promptly delete that information. If you believe that a child under age 18 may have provided us with personal information,

please contact us at cs@ateen.co.in

We reserve the right to update/ modify/ substitute/ repeal at any time and without any prior notice, where legally permissible. However, if we make any material change to this Privacy Policy, we will notify the same on our website. However, you are requested to regularly check on our privacy policy for your knowledge and rights under the same.